Work took place to develop three biodiversity performance measures to embed biodiversity into British American Tobaccos business. Three measures were developed for global application across the company.

Work commenced with input on the biodiversity measures given by business managers who attended the Biodiversity Workshop in Brazil in April 2008. Since then the Biodiversity Partners refined the measures to the stage where they can be implemented across end-markets .

Livelihoods and conservation are intertwined. Poor people often have to rely on unsustainable use of natural resources.

A holistic approach that protects wildlife, engages local communities as stewards of the landscape, and enhances their livelihoods is essential if conservation actions are to succeed in the long-term. 

Conifers are an extremely ancient group and many species are distinctive and charismatic trees – the world's tallest, largest and oldest living things are all conifers.

Conifers are also highly valued for their excellent timber, medicinal properties, food (e.g pine nuts) and a range of other uses. Some species have great spiritual or cultural value and many play a significant role within the ecosystem where they occur.  

Tropical freshwater systems (brooks, streams, rivers and lakes) constitute vital habitat for aquatic wildlife both large and small, and provide important ecosystem services.

Maintaining water quality and in sufficient quantity is essential for good health and functioning of water catchments.  To obtain good yields of tobacco and other crops, fertilisers and pesticides are often applied.